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新华联文旅发展

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Macrolink Culturaltainment

作为中国500强企业新华联集团旗下的重点板块之一,新华联文旅发展于1992年涉足房地产开发行业,201178日在深交所上市。在20多年的成长历程中,依托新华联集团雄厚的资金实力和强大的品牌影响力,新华联文旅发展得到了迅速发展,旗下开发项目已遍及全国20多个省、市、自治区,并拓展至韩国、马来西亚、澳大利亚等国家,开发总面积超过5000万平方米,控股香港上市公司新丝路文旅,形成了文化旅游业、金融业、房地产开发业、商业、酒店业、建筑业、物业、娱乐业、园林等多产业布局。

自上市以来,新华联文旅发展加速了战略转型升级的步伐,确立了“文旅+金融+地产”的发展定位,致力将文旅产业打造成战略支柱型产业。承载着强烈的责任感和使命感,新华联文旅发展投身树立中华民族文化品牌的大事业,已在华东、华南、华北、西北地区以及韩国济州岛布局大型文旅项目。

As key section under Chinas Top 500 Enterprises Macrolink Group, Macrolink Culturaltainment got  involved in real estate development industry in 1992, and got listed on Shenzhen Stock Exchange on July 8, 2011. In the course of 20 years of development, relying on Macrolink Groups strong financial strength and strong brand influence, Macrolink Culturaltainment has developed rapidly, and development projects under have been all over more than 20 provinces, municipalities and autonomous regions in China, and expanded to countries such as South Korea, Malaysia and Australia, with total development area of more than 50 million square meters, holds Hong Kong listed company New Silk Road Culture and Tourism, and has formed industrial layout of cultural and tourism industry, financial industry, real estate development, business, hotel, construction, property, entertainment, and landscape and other.

Since listing, Macrolink Culturaltainment has accelerated pace of strategic transformation and upgrading, established development orientation of "culture and tourism development + financial + real estate", and is committed to forging cultural tourism industry into strategic pillar industry. Carrying strong sense of responsibility and mission, Macrolink Culturaltainment  has joined the cause of development of Chinese nations cultural brand, and has arranged large-scale cultural and tourism projects in East China, South China, North China, Northwest China and Jeju, South Korea.

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